We watched The Merchants of Cool
in class today.
we are to:
**Create Blog Entry AND Comment (critical analysis) on others on D2L**
My notes from this dated documentary:
“Disposable Income”
Focus Group with group of teen guys. He asks what’s hot right now.
Reasons? Guilt Money - Family Can’t Spend Time with you.
Marketers try to find an opinion leader / trendsetters. Can’t find it but they are “Cool Hunting”
Once corporate america finds cool and makes it an ad campaign..it basically kills that coolness.
Teens are like Africa and the nation of Disney and Viacom are coming for ya.
MTV barges into viewers’ homes...creepy.
“Mook” < Viacom’s Fictional Icon
risk taker, stupid, funny, stupid-funny
hits below the belt and reaches for the wallet
“Why Not” attitude < the downfall of media and sexual content
Feedback Loop
Media creates culture, Kids emulate culture,
Jugalopes
No comments:
Post a Comment