Persuasion

Dr. Woodard has an upper respiratory sickness so she spoke softly...noticed that less than 1/2 the class was here, so we had a quiz.

Persuasion

What are our favorite commercials
 ex. Doritos, ESPN, Alstate Mayhem, 
What made them resinate? Humor
Humor is hard. 

What makes you remember?
emotional connection, appealing? something that resinates with you

Hardee's Memphis burger commercial
Teacher: "I'm not the target audience..You guys who are all smiling are the target audience"

Movies
product placement

What surprised you about "The Persuaders"

"If it doesn't resinate with the audience, you're worthless"

Some terms
Attention the  amt of mental effort that an individual invests to consider an idea or object

persuasive communicatoin is used to sell:
advertisiers - producers

Communication Campaigns:
designed to persuaded people to do something in response to a specific message
- usually targeted towards a particular segment of the media audience
- message needs to be placed where the targeted audience will see, read, hear or used varied media
- message must be presented frequently enough and contain information that will ultimately produce desired ###

Song (Airlines)
Used Demographic and psychographic information to create "Carrie"
What's wrong? "Very Narrow" "Their targeting a vacationer..not someone who can carry an airline." "Their target market wasn't gonna fly (enough)"

Ads that connect with the Spirit
- Family "were your seatbelt" commercial

Humor
- DORITOS!!
- E-Trade Baby

Ads that cause cognitive dissonance avoidance reaction
- Texting and driving. "Yeah"
"Click" I don't want to see their pain.

How do you get t he audience to change?
- ###
- Know them, analyze them culturally, economically, socially
Cognitive dissonance can work up to a point to where they'll start/quit the behavior.

Central & peripheral route to attitude  change
source people who present the message - use expert or attractive sources
message what kind of message, humorous - sad
recipient - men women children channel - newspapers, billboards, internet, etc.

Secrets to Success
- Repeat the message
- Be clear with the message and simple
- How is the message framed?
- Induce the people to persuade themselves.

===
[man these notes are hard to take without my glasses]

Framing
###

Don't discout the audience
###
The more you understand your audience, the better you will be able to frame the story the way that will resinate with the audience

Media Scripts
+ Episodes are almost engrained to where they think the themes are reality. "It's a scary world out there"

Media and advertising frames




** Persuasion Exercise handed out in class **
storyboard
where would the see this message?